with 13 years of experience across comms strategy, content creation, and art direction, i bring a blend of creative and strategic thinking that reflects where the market is going—not where it’s been.
i’ve applied this approach not only to big brand marketing, but also to startups like bevel and mission-driven work in the nonprofit space with the innocence project.
at the core, i’m someone who loves connecting the dots—between ideas, people, and platforms—to create work that actually resonates in today’s culture.
work experience
social content + engagement strategy → grey, 2024–current
creative, brand & social strategy → anomaly, 2022-2024
creative, social strategy, and creator partnerships→ concentric, 2021-2022
creative, social and digital strategy → innocence, 2019–2019
social creative and creator partnerships → edelman, 2016-2018
freelance writing and creative direction/creation → bevel, complex, haband, we are social, 2014-2016
(from 2010 to 2013, i was in the internet trenches—building communities, handling customer support, and teaching myself how to shoot, edit, and create whatever content social clients needed before there were playbooks at +translation and mcCann worldwide.
selected works
“Serving Up The NFL” for Applebee’s
press: AdAge’s and Clio’s Editors Pick
results: social mentions of applebee’s increased by 39%, impressions grew by 84%, and positive brand sentiment rose by 15.1%. most importantly, sales saw a 6% lift.
role: lead engagement strategist
“Justice for Rodney Reed” for Innocence Project
results: with a social approach rooted in audience behavior and consumption patterns—and a relentless posting cadence—we captured the attention of cultural heavyweights like kim kardashian, oprah, and rihanna. their public support played a key role in prompting the texas court of criminal appeals to grant rodney an indefinite stay of execution..
role: content creator and cultural strategist
“No One Does Fun Like Campaign” for Carnival Cruise Line
results: overall social engagement rose by 15% as i led the briefing, development, and strategic rollout of campaign content across owned social channels.
role: lead social strategist
Launching Samsung 837 + S9
results: by pushing culture and tech to the forefront, i led content creation and a strategic posting approach that grew samsung’s new social channels to 50k followers across instagram and x in just two months—supporting the launch of their meatpacking flagship, 837.
Complex x YesJulz Interview
results: tapping into the zeitgeist as snapchat was taking off with a new generation, i interviewed one of the platform’s early leaders to create an advice-driven article for complex’s newest microsite. the story became its highest-performing piece on social at the time, giving real value back to the creative community.
role: writer and photographer